Building strong support for a candidate, cause or group often hinges on effectively delivering your message online. The web is the primary source for people to learn more about what they have seen on television, read in newspapers or heard on the radio. To ensure that your message is understood, remembered and able to turned passive visitors into active supporters, requires two essential components: a compelling message delivered in an authentic way and an interactive video that allows people to see and hear a person talk about issues AND to immediately respond to a call-to-action by clicking from within the video. See sample video below…
Click the play button in the image above to view a “Real You” sample video…
Bringing their professional expertise together, Digital Media Producer Paul Farrell and Leadership Coach Kathleen Schafer have created an innovative new service, Real You Videos. By working with your team to create authentic interactive videos for your website, E-mail campaign or other web advertising they are offering a customized and cost-effective way for campaigns of all sizes to produce high-quality web videos. Through a combination of leadership and message coaching, clients are able to effectively connect with their audience because their message aligns with their values. With an authentic message, on-camera delivery is compelling and interactive video technology highlights and emphasizes the content to retain the viewers attention and inspire them to take action.
Each three-minute video includes: